Dowser: In a nutshell, what is the new book about? Schwartz: How you create a movement and bring people along to make change. Creating a movement that is SUSTAINABLE by involving people who keep change going. The difference between this book and others in the market is that the vast majority of those books focus on the social entrepreneurs. In this one, I’ve tried to weave in the voices of whose lives have been changed by the social entrepreneur. It’s about the magnetic skills of the social entrepreneurs and the people, corporations, donors, and the businesses that they pull in to create change and create a community to do so.